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CX Player TV

Manage your entire TV service from
one central hub.

The CX Player TV Management System (TVMS) is the heart of your streaming business. Completely no-code, endlessly flexible, and instantly connected to all your subscriber apps.

Request a TVMS Demo

Flow Architecture.
Unified Services.

Content and Apps are unified via our central TVMS Hub. This orchestration layer manages the entire service lifecycle with 7 integrated core blocks.

Multi-Tenant & Brand

Manage 100+ brands from a single login with isolated data and strategy.

Multi-Language & Currency

Deploy locally anywhere. Automated translation and local payment support.

Powered by CX AI

Your intelligent assistant woven into every step of the workflow.

The CX Player TV Edge

Advantages of working with TVMS

Join the elite group of operators who leverage the technical authority of CX Player TV to transform their streaming potential.

Zero-Code Velocity

Launch and manage your entire service without writing a single line of code. No development overhead.

Built-in CX AI

Your personal OTT expert assistant that handles metadata, images, and workflow optimization.

Common Architecture

Content and Apps share a unified logic layer, ensuring consistent delivery across every device.

Bento-Level Control

Segment, target, and monetize with absolute precision using our multi-brand strategy engine.

Support for Every Media Type.

A Universal Playout System for any media mix. Use the CX Player TV CMS natively or integrate with external sources of truth like Comcast and Brightcove.

  • Channels

    Broadcast thousands of linear 24/7 channels globally. Includes Catchup TV logic and deep Automated EPG Metadata mapping.

    Linear & Catchup
  • Movies

    Manage extensive VoD catalogs with multi-language subs and audio. Scrape descriptions and cast instantly via TMDB integration.

    VoD Management
  • Series

    Build complex hierarchies (Series > Seasons > Episodes). The TVMS dynamically tracks progress and drives "Next Episode" autoplay UX.

    Binge-Watch Ready
  • Shorts

    Capitalize on the vertical-video trend. Manage infinite-scroll reels and 9:16 optimized mobile experiences perfectly.

    Vertical Video Native
  • Albums

    Not just video. Organize full music libraries, tracks, and artists. Native support for uninterrupted background audio playback.

    Audio Platform
  • Podcasts

    Distribute podcasts globally. Mix Video-and-Audio streams (Vodcasts) seamlessly, allowing users to watch the studio or just listen.

    Sync Video & Audio
  • Audiobooks

    Support long-form spoken word content. Track precise listening progress and serialize massive audiobook catalogs effortlessly.

    Bookmarking
  • Radios

    Ingest and publish 24/7 internet radio streams over HLS. Group stations by genre and region alongside your video offering.

    24/7 Streams
  • Courses

    Provide structured Curriculum tracking. Embed lesson PDFs and interactive quizzes seamlessly linked to the master video player.

    Educational UI
  • Apps

    Curate HTML5 applications directly inside Set-Top Boxes. Embed 3rd-party ecosystems flawlessly within your native catalog.

    App Integrations
  • Games

    Integrate interactive Cloud Gaming or casual HTML5 games dynamically. Keep subscribers immersed in your platform instead of leaving.

    Interactive Media
  • Security Cams

    Serve high-value B2B or residential sectors. Instantly gate private RTSP/HLS camera streams behind subscription bundles.

    Private Streams
  • Articles & News

    Build native news verticals directly in the app. Offer localized text updates, blogs, and real-time news to inform subscribers.

    Media Diversity
  • RSS Feeds

    Automate text flows entirely. Pull from worldwide RSS syndication networks dynamically to populate native UI carousels over Web and TV.

    Automated Aggregation

Infinite Packaging Control.

Monetize your investment with a granular multi-brand, multi-tenant packaging system. TVMS supports every major revenue model out-of-the-box, allowing you to pivot your commercial strategy in seconds.

SVOD/TVOD/AVOD

Premium tiers, rentals, or ad-supported models.

Custom Bundles

Mixed bundles or sports add-ons on the fly.

Intelligent Upsells

Dynamic upgrade prompts for gated content.

Multi-Tenant Hub

Localize products for regional markets.

Unified Revenue Machine.

Monetize your global footprint with a frictionless billing engine. From turnkey **Webshops** and **Customer Portals** to extensive **API integrations** with Swagger documentation, we provide the full stack for your financial operations.

Payment Gateways

Native Stripe, PayPal, and Adyen integration.

Branded Webshop

Sell products & bundles via standalone or iFrame shops.

Customer Portal

Self-service dashboard for subs, invoices, and plans.

OpenAPI & Swagger

Extensive specs with live code examples and webhooks.

15+ Global Gateways

Native integration with Stripe, PayPal, WorldPay, and local telco billing.

Automated dunning

Smart retry logic for failed payments to drastically reduce involuntary churn.

Global Tax Compliance

Automatic VAT/GST calculation and localized invoicing per jurisdiction.

Next-Gen ready

Built-in support for stablecoins and regional alternative payment methods.

Enterprise Visibility.

Deep insights into every subscriber journey, device authorization, and support interaction across your entire global footprint.

  • Subscriber History
  • Device Auth
  • Full Ticketing System
  • Device Log Monitoring

From Attention
to Retention.

Your content is king, but your marketing is the kingdom. TVMS provides a complete arsenal to acquire new subscribers, boost engagement through dynamic content offers, and shield your revenue with automated win-back logic.

Smart Campaigns

Deploy landing pages and promo codes that convert interest into revenue.

Push Automations

Target segments with ultra-precise triggers—from new arrivals to renewal reminders.

  1. 01 · Acquire

    Convert web leads into app subscribers instantly.

  2. 02 · Engage

    Dynamic in-app banners based on viewing habits.

  3. 03 · Win-Back

    Auto-trigger SMS/Email when a sub is about to churn.

  • CX Player TV Notify

    Exclusive Offer

    Unlock HBO Max for 3 months at 50% off! Valid for the next 2 hours.

  • CX Player TV Notify

    New Arrival: DUNE: Part 2

    Now streaming in 4K HDR. Catch the epic return to Arrakis.

  • CX Player TV Notify

    Renewal Success ✅

    Your Premium Monthly plan has been extended. Enjoy your content!

  • CX Player TV Notify

    We miss you, Sarah! ❤️

    Here is a 30% discount code just for you. Come back and see what's new.

Real-time
Diagnostic Intelligence.

Stop guessing. TVMS Reporting harvests massive datasets from Every App and backend core to deliver pinpoint accuracy. Craft custom queries, monitor global campaigns, and build stunning dashboards with a single prompt.

AI Query Builder

No SQL expertise required. Just tell CX AI what you want to see, and it builds the query and visualization for you instantly.

Ecosystem Connect

Seamlessly bridge your data. Connect to PowerBI, Tableau, or Looker via secure API streams.

Content Heatmaps

Visualize exactly when and where your viewers engage or drop off.

Technical QoS

Monitor buffering rates and error codes in real-time to ensure broadcast quality.

API & BI Export

Sync your data with PowerBI, Tableau, or custom proprietary internal tools.

Campaign Tracking • Churn Analysis • Financial Forecasting

Automate Your Content
Lifecycle.

Build drag-and-drop pipelines that automate every step of content operations — from metadata enrichment and quality review to multi-deployment publishing — all from a single visual canvas.

Drag-and-Drop Automation

Build custom content pipelines visually with 15+ configurable block types — content selectors, triggers, processing steps, AI actions, and quality gates.

Quality Gates

Insert human review checkpoints with role-based approvals and configurable timeouts. Condition nodes branch the flow based on metadata rules.

Multi-Deployment Publishing

Auto-publish enriched content across all active deployments simultaneously, or target specific ones with granular control.

100% Identity
Control.

Launch award-winning native applications across 15+ OS platforms with zero code. Maintain absolute control over your brand identity from deep-level branding to complex page layouts.

Universal Theming

Live-sync brand colors, logos, and fonts globally.

Visual Designer

Total authority over every pixel and layout component.

Standardized & Custom Layouts

Flexible navigation frameworks tailored for every device type and user interaction model.

Bottom Bar & Split

Optimized for one-handed use with persistent bottom navigation or complex split-level hierarchies.

  • Bottom Menu
  • Split Menu
  • Top Bar

Sidebar & Grid

Designed for 10ft experiences with smooth D-pad navigation and immersive content focus.

  • Sidebar
  • Content Rail
  • Global Search

Sleek & Visual

Next-gen navigation using image-heavy layouts and gestural interactions.

  • Hamburger
  • Top Large
  • Grid Nav

Master Identity with CX IDP.

Complete control over the customer lifecycle. Integrated CX IDP provides robust authentication, profile management, and smooth customer journeys.

CX IDP

Enterprise Auth.

Family Profiles

Shared Accounts.

2FA / AppleID

Biometric Login.

Journey Builder

Onboarding Flow.

Drag-and-Drop Page Components

Build high-performance Home screens and VoD hubs with our modular component library.

Rails

Landscape, Poster, Circle & Square regular scrolling lists.

14 Styles

Grids

Category-based browsing with dynamic sorting.

8 Variants

Heroes

Promotional marquee blocks with playback.

Unlimited

Smart Filters

Granular metadata filtering across types.

Real-time

Details Screens

Stunning detail pages for Movies, Series, and Education.

Context-Aware

Video Players

Native playback with subtitles, audio, and DRM support.

Optimized

Ad Ecosystem

Full support for SGAI/CSAI, L-Shapes, and overlays.

Monetized

Smart Messaging

Push notifications and targeted in-app messages.

Omnichannel

Orchestrate Content with Precision.

Developing high-end streaming apps is no longer a coding challenge. Our App Builder follows a logical 3-step lifecycle that separates layout from content logic.

  1. 1

    Dynamic Page Creation

    Define unique page structures for Home, LiveTV, or Education. Add Heroes, Rails, and Grids as needed.

  2. 2

    Lists & Smart Sourcing

    Hook up your components directly to TVMS Lists, dynamic searches, or manual content picks.

  3. 3

    Release Schedule Sync

    Drive urgency by scheduling content visibility. Automate what shows and when across all devices.

Globally Recognized Excellence.

Recognized for breakthrough innovations in the CX Player TV platform and end-to-end OTT solutions for tier-1 operators.

  • Winner

    Product of the Year

    NAB Show, Las Vegas (2024)

  • Highly Recommended

    Best Cloud Innovation

    CSI Awards 2023

  • Silver Finalist

    OTT Video Service Runner-Up

    Streaming Media Awards 2025

  • Company of the Year

    Top OTT Provider

    Tech Outlook 2021

Expert Support.

Everything you need to know about the TVMS ecosystem.

Flexible & Scalable

  • Zero Coding Platform

    An easy to use platform with an intuitive interface to configure all aspects of the TV service. No programming experience required.

  • The ERP for TV services

    Launch your TV service in weeks (instead of months or even years) with the complete and configurable platform.

  • Cloud based

    CX Player TV is cloud based with all advantages like unlimited scalability, guaranteed 100% uptime for customers and cost effective pay as you grow license model.

  • Multi-tenant

    Support multiple brands or offer a white label TV as a Service (TVsaaS) to third parties to monetize your investment even better.

Content Management

  • Manage your content

    Point and click configuration of LiveTV & Radio Channels, Movies, Series, Music, Education and Apps (on Set-top boxes).

  • Configure and control

    Add or import and manage meta data of the content, EPG and define the presentation in the user interface.

  • InteractiveTV

    Configure CatchupTV, PauseTV, ReplayTV and CloudPVR for each preferred LiveTV channel.

  • Movies and Series

    Benefit from our integrated meta data service to easily add new content and present in an appealing way.

  • VoD workflow

    Setup and manage your VoD and Series workflow with automated content transcoding and distribution.

  • Pay Per View

    Serve your content as SVOD (subscription based) and/or as TVOD (transaction based) with our credit system or with your local currency.

  • Packages

    Group your content in easy to manage packages which can be combined into a product or as individual extra packages to be sold to your customers.

  • Transcoder Mgmt

    Manage your transcoders from with the TVMS, setup DRM, CatchupTV, DVR and many other settings.

Customers & Products

  • Manage commercials

    The CRM module offers a complete set of tools to manage the commercial part of your TV Service.

  • Product Management

    Define and manage multiple Products for different markets by combining Content, Payment plans and a User Interface.

  • Monetization

    Select the best business model for your Service, Subscriptions, Pay Per View, Advertisements or Freemium / Premium.

  • Onboarding

    Automated workflow with Shopping cards like Shopify or develop a customized approach with the complete set of APIs.

  • Subscribers

    Manage all your subscribers and customer data with a complete overview for excellent Customer support.

  • Communication

    For each situation the best solution, Subscription specific communication, push notifications and mailings with mail and text messages.

  • Advertisement

    Banners and Campaigns, Pre and midroll advertisements, VAST 3.0 and 4.0 services like Google Adsense and the advances SGAI and SSAI.

  • Marketing

    Gain market reach: let your reseller network manage their own resellers, and these resellers their resellers.

Applications

  • App Builder

    Customize a unique UI for each market in just 3 steps: select the UI Template, configure it and Publish your App.

  • Multiple templates

    Personal and cultural preference: with the Akua, Honua or Iridium User Interface customize the expected end user experience for your audience.

  • Complete an intuitive

    The graphical configurator, the UI Menu and Settings module guide you to create a unique user experience.

  • Seamless experience

    On each device subscribers a similar experience, making your TV Service a pleasure to use.

Analytics

  • Dashboard

    An intuitive Dashboard offers insight information about the use of your TV Service.

  • Usage

    Offers 7, 30 and 90 days standard reports fabout the favorite content, used devices and time spent with the service.

  • Up to date information

    Data is automatically refreshed after 90 days to always offer you the latest information.

  • Use of own BI Tools

    An Optional service gives you access to all the logged data of your TV Service. Create your own reports and insights to understand and grow your business.

Frequently Asked Questions

What is an OTT platform?

An OTT (Over-the-Top) platform delivers film and TV content via the internet, directly to viewers without the need for traditional broadcast, cable, or satellite television formats. These platforms host and stream digital content that users can access on demand from devices like smartphones, tablets, and smart TVs.

Which is the best OTT platform?

The best OTT platform depends on specific needs, including content variety, streaming quality, user interface, and overall customer experience. CX Player TV offers a robust OTT platform management system that provides seamless content delivery, customizable user experiences, and reliable service, making it a top choice for service providers worldwide.

What is needed for OTT and IPTV management?

IPTV and OTT platforms have become increasingly complex. Managing the service can be challenging, especially as subscriber numbers grow and new applications are introduced.

CX Player TV is simple and offers you a one stop shop for a complete solution. CX Player TV’s TV Management System (TVMS) is the heart of the solution. We take care of sourcing all of the other required technical components and manage the entire system integration project.

What makes TVMS the most flexible OTT and IPTV management software?

You do not have to be technical to manage our system. This allows your teams to respond quickly to market developments and ideas, without having to wait for internal or external developers to implement the changes.

Our system is a fully flexible when it comes to managing your products, so essentially you can offer your subscribers any bundle of content to meet their requirements.

The TVMS supports a multi-brand strategy. Each brand and their departments can define their own commercial strategy using the same system.

What features does the TVMS platform offer?
  • Supports LiveTV with CatchupTV and cloud PVR, Movies, Series, Music, Podcasts, Education, Security Cameras
  • Easily create a unique user experience with the App Builder based on the company’s branding style guide
  • Integrated billing system as well as integration with Web-shops.
  • APIs to integrate additional systems used within your organization
  • Unlimited scalable based on advanced cloud technologies

Keen to discuss your project?

Talk to our team for information and ideas about the best solution for your needs.