Multi-Tenant & Brand
Manage 100+ brands from a single login with isolated data and strategy.
The CX Player TV Management System (TVMS) is the heart of your streaming business. Completely no-code, endlessly flexible, and instantly connected to all your subscriber apps.
Request a TVMS DemoContent and Apps are unified via our central TVMS Hub. This orchestration layer manages the entire service lifecycle with 7 integrated core blocks.
Manage 100+ brands from a single login with isolated data and strategy.
Deploy locally anywhere. Automated translation and local payment support.
Your intelligent assistant woven into every step of the workflow.
The CX Player TV Edge
Join the elite group of operators who leverage the technical authority of CX Player TV to transform their streaming potential.
Launch and manage your entire service without writing a single line of code. No development overhead.
Your personal OTT expert assistant that handles metadata, images, and workflow optimization.
Content and Apps share a unified logic layer, ensuring consistent delivery across every device.
Segment, target, and monetize with absolute precision using our multi-brand strategy engine.
A Universal Playout System for any media mix. Use the CX Player TV CMS natively or integrate with external sources of truth like Comcast and Brightcove.
Broadcast thousands of linear 24/7 channels globally. Includes Catchup TV logic and deep Automated EPG Metadata mapping.
Linear & CatchupManage extensive VoD catalogs with multi-language subs and audio. Scrape descriptions and cast instantly via TMDB integration.
VoD ManagementBuild complex hierarchies (Series > Seasons > Episodes). The TVMS dynamically tracks progress and drives "Next Episode" autoplay UX.
Binge-Watch ReadyCapitalize on the vertical-video trend. Manage infinite-scroll reels and 9:16 optimized mobile experiences perfectly.
Vertical Video NativeNot just video. Organize full music libraries, tracks, and artists. Native support for uninterrupted background audio playback.
Audio PlatformDistribute podcasts globally. Mix Video-and-Audio streams (Vodcasts) seamlessly, allowing users to watch the studio or just listen.
Sync Video & AudioSupport long-form spoken word content. Track precise listening progress and serialize massive audiobook catalogs effortlessly.
BookmarkingIngest and publish 24/7 internet radio streams over HLS. Group stations by genre and region alongside your video offering.
24/7 StreamsProvide structured Curriculum tracking. Embed lesson PDFs and interactive quizzes seamlessly linked to the master video player.
Educational UICurate HTML5 applications directly inside Set-Top Boxes. Embed 3rd-party ecosystems flawlessly within your native catalog.
App IntegrationsIntegrate interactive Cloud Gaming or casual HTML5 games dynamically. Keep subscribers immersed in your platform instead of leaving.
Interactive MediaServe high-value B2B or residential sectors. Instantly gate private RTSP/HLS camera streams behind subscription bundles.
Private StreamsBuild native news verticals directly in the app. Offer localized text updates, blogs, and real-time news to inform subscribers.
Media DiversityAutomate text flows entirely. Pull from worldwide RSS syndication networks dynamically to populate native UI carousels over Web and TV.
Automated AggregationMonetize your investment with a granular multi-brand, multi-tenant packaging system. TVMS supports every major revenue model out-of-the-box, allowing you to pivot your commercial strategy in seconds.
Premium tiers, rentals, or ad-supported models.
Mixed bundles or sports add-ons on the fly.
Dynamic upgrade prompts for gated content.
Localize products for regional markets.
Monetize your global footprint with a frictionless billing engine. From turnkey **Webshops** and **Customer Portals** to extensive **API integrations** with Swagger documentation, we provide the full stack for your financial operations.
Native Stripe, PayPal, and Adyen integration.
Sell products & bundles via standalone or iFrame shops.
Self-service dashboard for subs, invoices, and plans.
Extensive specs with live code examples and webhooks.
15+ Global Gateways
Native integration with Stripe, PayPal, WorldPay, and local telco billing.
Automated dunning
Smart retry logic for failed payments to drastically reduce involuntary churn.
Global Tax Compliance
Automatic VAT/GST calculation and localized invoicing per jurisdiction.
Next-Gen ready
Built-in support for stablecoins and regional alternative payment methods.
Deep insights into every subscriber journey, device authorization, and support interaction across your entire global footprint.
Your content is king, but your marketing is the kingdom. TVMS provides a complete arsenal to acquire new subscribers, boost engagement through dynamic content offers, and shield your revenue with automated win-back logic.
Deploy landing pages and promo codes that convert interest into revenue.
Target segments with ultra-precise triggers—from new arrivals to renewal reminders.
Convert web leads into app subscribers instantly.
Dynamic in-app banners based on viewing habits.
Auto-trigger SMS/Email when a sub is about to churn.
CX Player TV Notify
Exclusive Offer
Unlock HBO Max for 3 months at 50% off! Valid for the next 2 hours.
CX Player TV Notify
New Arrival: DUNE: Part 2
Now streaming in 4K HDR. Catch the epic return to Arrakis.
CX Player TV Notify
Renewal Success ✅
Your Premium Monthly plan has been extended. Enjoy your content!
CX Player TV Notify
We miss you, Sarah! ❤️
Here is a 30% discount code just for you. Come back and see what's new.
Stop guessing. TVMS Reporting harvests massive datasets from Every App and backend core to deliver pinpoint accuracy. Craft custom queries, monitor global campaigns, and build stunning dashboards with a single prompt.
No SQL expertise required. Just tell CX AI what you want to see, and it builds the query and visualization for you instantly.
Seamlessly bridge your data. Connect to PowerBI, Tableau, or Looker via secure API streams.
Content Heatmaps
Visualize exactly when and where your viewers engage or drop off.
Technical QoS
Monitor buffering rates and error codes in real-time to ensure broadcast quality.
API & BI Export
Sync your data with PowerBI, Tableau, or custom proprietary internal tools.
Campaign Tracking • Churn Analysis • Financial Forecasting
Build drag-and-drop pipelines that automate every step of content operations — from metadata enrichment and quality review to multi-deployment publishing — all from a single visual canvas.
Build custom content pipelines visually with 15+ configurable block types — content selectors, triggers, processing steps, AI actions, and quality gates.
Insert human review checkpoints with role-based approvals and configurable timeouts. Condition nodes branch the flow based on metadata rules.
Auto-publish enriched content across all active deployments simultaneously, or target specific ones with granular control.
Select Content
Target · Movies
Content Created
CMS event listener
IMDb Enrich
Cast & crew metadata
AI Metadata
Tags & visual analysis
Human Review
Editor approval · 24h timeout
Publish
All active deployments
Launch award-winning native applications across 15+ OS platforms with zero code. Maintain absolute control over your brand identity from deep-level branding to complex page layouts.
Live-sync brand colors, logos, and fonts globally.
Total authority over every pixel and layout component.
Flexible navigation frameworks tailored for every device type and user interaction model.
Optimized for one-handed use with persistent bottom navigation or complex split-level hierarchies.
Designed for 10ft experiences with smooth D-pad navigation and immersive content focus.
Next-gen navigation using image-heavy layouts and gestural interactions.
Complete control over the customer lifecycle. Integrated CX IDP provides robust authentication, profile management, and smooth customer journeys.
CX IDP
Enterprise Auth.
Family Profiles
Shared Accounts.
2FA / AppleID
Biometric Login.
Journey Builder
Onboarding Flow.
Build high-performance Home screens and VoD hubs with our modular component library.
Landscape, Poster, Circle & Square regular scrolling lists.
14 StylesCategory-based browsing with dynamic sorting.
8 VariantsPromotional marquee blocks with playback.
UnlimitedGranular metadata filtering across types.
Real-timeStunning detail pages for Movies, Series, and Education.
Context-AwareNative playback with subtitles, audio, and DRM support.
OptimizedFull support for SGAI/CSAI, L-Shapes, and overlays.
MonetizedPush notifications and targeted in-app messages.
OmnichannelDeveloping high-end streaming apps is no longer a coding challenge. Our App Builder follows a logical 3-step lifecycle that separates layout from content logic.
Define unique page structures for Home, LiveTV, or Education. Add Heroes, Rails, and Grids as needed.
Hook up your components directly to TVMS Lists, dynamic searches, or manual content picks.
Drive urgency by scheduling content visibility. Automate what shows and when across all devices.
Recognized for breakthrough innovations in the CX Player TV platform and end-to-end OTT solutions for tier-1 operators.
Winner
Product of the Year
NAB Show, Las Vegas (2024)
Highly Recommended
Best Cloud Innovation
CSI Awards 2023
Silver Finalist
OTT Video Service Runner-Up
Streaming Media Awards 2025
Company of the Year
Top OTT Provider
Tech Outlook 2021
Everything you need to know about the TVMS ecosystem.
Zero Coding Platform
An easy to use platform with an intuitive interface to configure all aspects of the TV service. No programming experience required.
The ERP for TV services
Launch your TV service in weeks (instead of months or even years) with the complete and configurable platform.
Cloud based
CX Player TV is cloud based with all advantages like unlimited scalability, guaranteed 100% uptime for customers and cost effective pay as you grow license model.
Multi-tenant
Support multiple brands or offer a white label TV as a Service (TVsaaS) to third parties to monetize your investment even better.
Manage your content
Point and click configuration of LiveTV & Radio Channels, Movies, Series, Music, Education and Apps (on Set-top boxes).
Configure and control
Add or import and manage meta data of the content, EPG and define the presentation in the user interface.
InteractiveTV
Configure CatchupTV, PauseTV, ReplayTV and CloudPVR for each preferred LiveTV channel.
Movies and Series
Benefit from our integrated meta data service to easily add new content and present in an appealing way.
VoD workflow
Setup and manage your VoD and Series workflow with automated content transcoding and distribution.
Pay Per View
Serve your content as SVOD (subscription based) and/or as TVOD (transaction based) with our credit system or with your local currency.
Packages
Group your content in easy to manage packages which can be combined into a product or as individual extra packages to be sold to your customers.
Transcoder Mgmt
Manage your transcoders from with the TVMS, setup DRM, CatchupTV, DVR and many other settings.
Manage commercials
The CRM module offers a complete set of tools to manage the commercial part of your TV Service.
Product Management
Define and manage multiple Products for different markets by combining Content, Payment plans and a User Interface.
Monetization
Select the best business model for your Service, Subscriptions, Pay Per View, Advertisements or Freemium / Premium.
Onboarding
Automated workflow with Shopping cards like Shopify or develop a customized approach with the complete set of APIs.
Subscribers
Manage all your subscribers and customer data with a complete overview for excellent Customer support.
Communication
For each situation the best solution, Subscription specific communication, push notifications and mailings with mail and text messages.
Advertisement
Banners and Campaigns, Pre and midroll advertisements, VAST 3.0 and 4.0 services like Google Adsense and the advances SGAI and SSAI.
Marketing
Gain market reach: let your reseller network manage their own resellers, and these resellers their resellers.
App Builder
Customize a unique UI for each market in just 3 steps: select the UI Template, configure it and Publish your App.
Multiple templates
Personal and cultural preference: with the Akua, Honua or Iridium User Interface customize the expected end user experience for your audience.
Complete an intuitive
The graphical configurator, the UI Menu and Settings module guide you to create a unique user experience.
Seamless experience
On each device subscribers a similar experience, making your TV Service a pleasure to use.
Dashboard
An intuitive Dashboard offers insight information about the use of your TV Service.
Usage
Offers 7, 30 and 90 days standard reports fabout the favorite content, used devices and time spent with the service.
Up to date information
Data is automatically refreshed after 90 days to always offer you the latest information.
Use of own BI Tools
An Optional service gives you access to all the logged data of your TV Service. Create your own reports and insights to understand and grow your business.
An OTT (Over-the-Top) platform delivers film and TV content via the internet, directly to viewers without the need for traditional broadcast, cable, or satellite television formats. These platforms host and stream digital content that users can access on demand from devices like smartphones, tablets, and smart TVs.
The best OTT platform depends on specific needs, including content variety, streaming quality, user interface, and overall customer experience. CX Player TV offers a robust OTT platform management system that provides seamless content delivery, customizable user experiences, and reliable service, making it a top choice for service providers worldwide.
IPTV and OTT platforms have become increasingly complex. Managing the service can be challenging, especially as subscriber numbers grow and new applications are introduced.
CX Player TV is simple and offers you a one stop shop for a complete solution. CX Player TV’s TV Management System (TVMS) is the heart of the solution. We take care of sourcing all of the other required technical components and manage the entire system integration project.
You do not have to be technical to manage our system. This allows your teams to respond quickly to market developments and ideas, without having to wait for internal or external developers to implement the changes.
Our system is a fully flexible when it comes to managing your products, so essentially you can offer your subscribers any bundle of content to meet their requirements.
The TVMS supports a multi-brand strategy. Each brand and their departments can define their own commercial strategy using the same system.
Talk to our team for information and ideas about the best solution for your needs.