Theme & Branding
Control global styles, demographics, and TV focus states on our UX schema.
Bespoke UI / UXCustom-Branded Apps for
Custom-Branded Apps for
Every Screen.
Deliver a flawless, unified viewing experience. Our native application frameworks support over 15 distinct operating systems, perfectly aligning your brand identity across Smart TVs, mobile ecosystems, and web players.
Platform Ecosystem
Everything You Need to Succeed
From content delivery to advanced monetization and AI support, our native applications are engineered to provide maximum engagement and effortless management.
- Apple iOS
- Android Mobile
- Apple tvOS
- Android TV
- Roku
- Amazon FireTV
- Samsung Tizen
- LG WebOS
- Amazon VegaOS
- Vidaa
- TitanOS
- PlayStation
- Xbox Series X/S
- WebTV (Browsers)
- Linux STB
Award WinningNo-Code Architecture.
No-Code Architecture.
Infinite Possibilities.
Our Award Winning TVMS App Builder is a proprietary visual engine empowering you to construct, theme, and deploy 10-foot UI applications across all platforms instantly.
Components
Drag-and-drop over 40 widgets. Square Rails, Heroes, Ranked Lists.
Schema-Driven
Assemble custom pages via intuitive slots perfectly routed to TV logic.
Auth & Settings
Configure distinct login flows, customizable modals, and device pairing.
Zero Downtime via TVCloud & Akamai
Powered by the TVCloud and natively woven into Akamai networks, our smart router handles hyper-scalability. Experience flawless delivery, zero-buffering, and massive concurrency worldwide.
One Codebase. Every Device.One Codebase.
One Codebase.
Every Screen. Everywhere.
We never write separate app code for each client. Every CX Player TV customer runs on a single, proprietary codebase — engineered entirely in-house — that compiles natively for 15+ operating systems. One unified source powers Smart TVs, mobile devices, streaming sticks, game consoles, set-top boxes, and every major web browser.
Single Codebase
One rigorously tested source powers every client on every device. No per-customer forks, no fragmented code, no duplicated effort — just one clean, unified engine.
React Native, React & BrightScript
Our proprietary platform is built on React Native for mobile and TV, React for web experiences, and BrightScript for Roku — three proven foundations unified into one build pipeline.
AI-Centric Development
We leverage AI-assisted code development at every stage — from generation to testing. This lets our team ship faster, write cleaner code, and deliver virtually bug-free releases at scale.
15+ Native Platforms
Apple iOS, Android, Apple TV, Android TV, LG WebOS, Samsung Tizen, Roku, Xbox, PlayStation, Amazon FireTV, VegaOS, Vidaa, TitanOS, Linux STBs, and all major web browsers.
Custom Design, Shared Engine
When a client needs a bespoke UX — a custom hero, a unique rail, or an innovative detail page — we build the component once. It becomes permanently available in the App Builder for everyone.
4-Week Launch
From initial design to live production in just four weeks. Our single-codebase architecture and AI-powered workflow eliminate the months of custom development others require.
One Codebase. Every Screen. Everywhere.
One Codebase. Every Screen. Everywhere.
Our proprietary codebase — built on React Native, React, and BrightScript — is engineered from the ground up to compile natively for 15+ distinct operating systems: Apple iOS, Android, Apple TV, Android TV, LG WebOS, Samsung Tizen, Roku, Xbox, PlayStation, Amazon FireTV, and all major web browsers. No separate source code per client. No fragmented forks. One single, rigorously tested codebase powering every screen in millions of households worldwide.
Identity & Security
Seamlessly integrated out-of-the-box with the native CX Player TV IDP, while fully supporting third-party enterprise auth providers like Evergent and Auth0.
Unrivaled Content Support
Deliver everything: Live Channels, VoD Movies, Series, Podcasts, Courses, and Educational Games. Nobody else natively supports this array of distinct content types in one UI.
Award-Winning App Builder
New clients start with a bespoke design from our in-house experts. Once onboarded, you have full control via the App Builder to modify layouts instantly without rewriting code.
AI Curation & Support
Leverage generative AI to automatically curate tailored content lists and power an in-app AI agent that handles both customer service and smart recommendations.
Advertisements
Next-Gen Monetization & Advertising
Support every business model available today: AVOD, SVOD, TVOD, and FAST natively integrated into the billing lifecycle.
SGAI (Server-Guided Ad Insertion)
The future of ad insertion combining the best of SSAI and CSAI. Handles signaling on the server while the player manages personalization and beaconing for pristine low-latency playback.
Novel & Non-Intrusive Formats
Engage viewers like never before. Transform the ad experience with innovative, non-intrusive formats such as L-shape, double-box, and overlay companions without interrupting live streams.
CSAI & Enterprise Infra
Deploy rich, interactive Client-Side Ads (VAST/VPAID) while delivering content flawlessly through Akamai CDN and Dolby Player trusted integrations.
SGAI performance boosts
- +76%
- Higher eCPM
- 86%
- Accurate viewability
- +132%
- Higher fill rate
- +40%
- Higher match rate
Boosts top-line revenue by maximizing the value of your premium video inventory.
Guarantees reliable metrics that premium advertisers demand from broadcast streams.
SGAI neutralizes ad blockers, ensuring almost every ad opportunity is successfully monetized.
Seamless data delivery enables precision programmatic targeting for the highest bids.
Native non-intrusive formats
- L-shape ad
- Double-box ad
- Overlay companion
- Background ad
Real-Time UI UpdatesZero Coding
Zero Coding
Templates.
The CX Player TV Management Console allows you to select and modify UI components instantly without deploying a single line of code. Our dedicated UX architects release fresh template ecosystems every quarter, ensuring your applications remain at the cutting edge of design trends across all form factors.
- Instantly push layout changes
- Cloud-synchronized configuration
- Consistent cross-platform behavior
Engineered for Retention.
The core metric of success is minimal subscriber churn. By combining lightning-fast responsiveness with deeply personalized algorithmic recommendations, our frontend applications ensure viewers remain actively engaged within your ecosystem.
100% Uptime Architecture
Deployed on global redundancy to guarantee zero catastrophic failures during massive live events.
24/7/365 Support
Direct, personal access to our tier-3 engineering support desk whenever you need us most.
Fast UI · 0.2s Response · For You
Sports Hub & Fan EngagementElevate the Game.
Elevate the Game.
Immersive Fan Experiences.
Go beyond passive viewing. Our platform provides native, data-driven sports hubs featuring dedicated tournament pages, real-time interactive overlays, and deep in-stream e-commerce.
Tournament & Event Engine
Instantly setup dynamic tournaments (e.g., Football World Cup 2026, Tennis Grand Slams). The system auto-generates dedicated, deeply integrated pages accessible directly from the main navigation, acting as the ultimate hub for the event.
In-Stream E-Commerce
Bridge the gap between viewing and purchasing. Display smart QR codes during critical moments to sell jerseys, merchandise, and exclusive fan gear instantly.
Personalized Fan Hub
Viewers can follow favorite teams, players, or countries. The system curates real-time news, deep statistical analysis, automated highlights, and targeted push-notifications exactly when it matters.
Advanced Interactive Player
Redefine live viewing with an ultra-low latency player packed with specialized sports features designed to keep fans glued to the screen.
Multiview Capabilities
Dual or quad-view to monitor concurrent live matches simultaneously.
SGAI Double-Box Replays
Utilize Server-Guided Ad Insertion tech to inject instant goal or point replays as picture-in-picture without interrupting the live feed.
Live Stats Overlay · Chapter Scrubber — Instantly replay unique match highlights via timeline markers.
Frequently Asked Questions
What does OTT mean for modern TV platforms?
Over-the-Top (OTT) refers to the direct delivery of television and video content over the internet, bypassing traditional terrestrial, cable, and satellite infrastructure. OTT provides limitless global reach, interactive UI possibilities, and massive scalability for operators.
How do I choose the best applications for my service?
The ideal strategy depends entirely on your target audience's hardware ecosystem. CX Player TV provides bespoke, custom-branded applications tailored natively for Smart TVs, mobile devices, set-top boxes, and web browsers, ensuring a consistent and premium experience across all screens without the need to maintain multiple complex codebases.
What defines a premium OTT app experience?
A premium OTT app delivers immediate playback, zero-buffer adaptive streaming, and highly intuitive navigation (like deep-linking, personalized recommendations, and unified search). CX Player TV’s UI/UX templates are continuously optimized to maximize viewer engagement and reduce subscriber churn.
How do end-users access these custom-branded apps?
Your subscribers simply search for your branded app in their respective digital storefronts (Apple App Store, Google Play, Roku Channel Store, LG Content Store, etc.), download it for free, and log in with the credentials managed by the TVMS Customer Management system.
How does the CX Player TV App ecosystem function technically?
$15