CX Player TV Expands TV Offering with Interactive TV Games Powered by Lala Games

CX Player TV and Gameflix has announced an exciting expansion of its TV services by integrating interactive TV games powered by Lala Games. This strategic partnership aims to enhance viewer engagement and provide a new dimension of entertainment for users across various platforms

The highlights

• Fully integrated interactive TV games to enhance viewer engagement

• New revenue streams generated via ad-supported and subscription-based models

• Available across all 16 supported platforms, which include mobile devices, tablets, and popular TV apps

Lala Games, powered by Gameflix.TV  known for its extensive catalog of hyper-casual TV games, offers a seamless gaming experience optimized for smart TVs. With intuitive controls designed for remote navigation, users can enjoy a diverse range of games without the need for additional hardware or complex setups. CX Player TV supports 16 common platforms including mobile devices, tablets, and popular TV apps including AndroidTV, FireTV, Samsung, LG, Vidaa and Titan, ensuring broad accessibility across various ecosystems.  The integration with CX Player TV’s platform ensures that TV operators can effortlessly incorporate gaming into their existing services, creating new revenue streams through ad-supported and subscription-based models.

“We are thrilled to collaborate with Lala Games to bring interactive gaming to our TV platform,” said Sander Kerstens, CEO at CX Player TV. “This partnership aligns with our mission to provide innovative and engaging content, allowing TV operators to offer a more immersive experience to their audiences across all devices.”
The addition of TV games to CX Player TV’s offering underscores the company’s commitment to evolving entertainment solutions that cater to modern viewing habits. By combining high-quality streaming with interactive gaming, CX Player TV continues to redefine the future of television.

Echoing this enthusiasm, Sharon Malkiel, Founder of Lala Games added, “Our goal has always been to make gaming accessible and enjoyable for TV audiences. Partnering with CX Player TV allows us to reach a broader audience and deliver high-quality, interactive entertainment directly to their screens.”
For more information, visit CX Player TV and Lala Games.

About Lala Games
Lala Games specializes in hyper-casual TV gaming, providing a vast collection of interactive games optimized for smart TVs. With a focus on accessibility and engagement, Lala Games empowers TV operators to enhance their entertainment offerings.

About CX Player TV

CX Player TV is the world’s leading cloud-based multi-tenant TV platform. CX Player TV offers unique solutions split into six building blocks: Broadcast, Delivery, Management, Audience, Devices and Licensing. CX Player TV brings an advanced well integrated platform with ease of use for your entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. CX Player TV has deployments in over 25 countries, enabling TV networks to launch, manage, and monetize anywhere in the world. CX Player TV has offices in Amsterdam, Thailand, Brazil, India. For more information, visit /.